A better way to fast-track your career. A 100% online MBA Marketing from a career-focused university

Strategic Marketing gives you the knowledge to analyse and propose strategic responses to emerging market themes and equips you to consider their impact on marketing and its relationship with other parts of the organisation. The aim is to provide a clear, concise guide to the tools and frameworks required for strategic marketing management decisions which can inform the larger corporate plan.

This module is designed to develop your ability to apply effective communication planning and brand management concepts. It provides insights into the contribution to organisational performance made by enhancing sustainable stakeholder relationships and delivering customer value.

The overarching aim of this module is to critically examine the tools and techniques used to create successful customer growth in all contexts. In doing so, you will develop a critical understanding of the factors which influence consumer behaviour, and evaluate the literature and relevant theories which explain consumer motivation and customer relationships. You will also learn how to analyse an organisation’s marketing strategy and demonstrate the application of key elements, concepts and tools within the business environment.

Provides a critical insight into the enduring nature of change and creativity for organisational survival and growth. This module encourages recognition of the organisational tensions and performance fluctuations linked to the generation and application of change and new ideas.

This module examines the complex relationship between business practices and the impact on the global environment. It considers ways in which business can contribute positively to global environmental concerns and policies.

This module encourages you to independently explore and research the diverse contribution that strategic practices make to business performance. It develops analytical techniques and judgements based on theoretical models and contextual trends that impact on strategic management implementation.

This module develops your abilities to analyse business and financial data and glean key insights that can influence strategic decision making. This contributes to the sustainable financial management of commercial or non-profit institutions that are faced with disruptive competition.

Enables you to independently explore and develop your skills and knowledge as an HRM practitioner via contemporary and constructive debates, using information and understanding of HRM across the strategic and operational business environment and related management functions. The aim of this module is to increase credibility in the field of HRM and develop frameworks to support and underpin the evolving nature of work that will integrate with other HR strategies and functions and support human capital and business performance. It develops analytical techniques and judgements based on theoretical models and contextual trends that impact on reward management across strategic business functions.

This module provides insights into the nature and make-up of academic research methods that align with common research frameworks. It introduces analytical techniques and approaches to sampling along with research ethics in order to provide you with direction that will enable you to investigate and solve your research questions.

This module supports you in identifying a contemporary business or management problem that is sufficiently complex to warrant investigation as a means of identifying possible solutions. It will provide insight into the nature of academic research, together with methodologies and analytical techniques. You will develop and submit your research proposal based on a focused literature review. The problem identified in this module will be researched in your dissertation.

In your dissertation, you will investigate and report on your chosen subject area – a contemporary business or management problem. Your research and writing will be carried out under academic supervision.